![]() "It's gonna lead manufacturers to do more unusual items like the ring card," he said.īut, Goldin adds, if game card companies get too carried away with trying to introduce artificial scarcity into the market in the form of rare card releases, that could lead to inflated pricing, pulling down card value marketwide. The success of its release, which set off a bounty war and earned Hasbro some $100 million in product sales, will likely inspire a repeat, says auction house operator Goldin. The strategy follows the sports card playbook of introducing artificial scarcity with new, rare cards. The Post Malone-acquired "One Ring" card was Magic's first one-of-one card release. Hasbro's Magic: The Gathering partnership with Lord of the Rings is one of the tabletop game's latest in a series of recent crossovers. "It moves it from being like a child thing to something that's a little bit culturally meaningful," Stuczynski said. Paul, a wrestler signed to WWE, flaunted his holographic Pokémon prize, wearing the card inside a diamond-encrusted necklace ahead of his headline-grabbing boxing match with former champ Floyd Mayweather. The influencer, who boasts a YouTube following of more than 23 million, bought the card for a record $5.275 million in 2021, the second-most expensive trading card of any category known to be sold a mint-condition Mickey Mantle baseball card leads the pack at $12.6 million. Ryan Stuczynski, GemRate's founder, says a spike in grading activity on PSA last year followed a high-profile sale of a rare Pikachu card to YouTube star and provocateur Logan Paul, who Stuczynski credits with keeping momentum high in the market. ![]() Less common in the sports cards world, there's genuine star power in the game card collector community, bringing relevance to the collectibles. 'Tales of Middle-earth' tempts and divides 'Magic' fans with 'LotR' crossover A cultural zeitgeist The release of new sets with rare cards and celebrity purchases have further fueled the excitement. Some companies expanded their operations to keep up with the demand. The spree led to enormous backlogs at companies that authenticate and assess the condition of cards. ![]() During the pandemic, people went digging through basements collections find out how much their old Pokémon, Yu-gi-oh! and Magic cards were worth. ![]() Thanks to nostalgic Gen Z and Millennials, who grew up collecting game cards in the 1990s and 2000s, fantasy characters are now giving star athletes a run for their money.Ī few conditions are driving the market popularity of TCGs, the industry's shorthand for the category. It's the latest sign that trading card games sector is gaining a strong foothold in a global industry that for more than a century has been dominated by sports cards. "To all of the tens of millions of collectors in the world who collect Magic: The Gathering, it basically has solidified their collection and says 'Hey, this is serious business.' " "It's kind of like the first time a baseball card ever sold for a million dollars," said Ken Goldin, a longtime sports memorabilia collector and owner of Goldin Auctions. ![]()
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